70% of new CPG products fail. We help you get crystal clear about why consumers purchase your products so you beat the odds. What’s the consumer need that your product fulfills? What do you do better than anyone else? Hint: it’s probably not being gluten free.

Mini Case Study: We refined the product positioning of YES BAR to help them stand out in the crowded snack bar category by evaluating competitive products, researching market trends, and doing consumer research.