BRAND DNA WORKSHOP
Imagine the power of describing your brand in 100 words.
If you've ever felt the agony of fumbling for the right words to answer, 'Tell me about your brand'...
If you've deliberated endlessly about making a choice that you later realized was a clear decision to stay true to your brand promise...
If you've left an important meeting thinking, 'Why didn't she understand what I'm doing?'...
Then the Brand DNA Workshop for Food and Beverage Brands will help you craft your Mission, Values, Beliefs, and Product Benefits!
Imagine a future with:
Guidelines for difficult product development, sourcing, and consumer messaging decisions
Words at-the-ready to describe who you are, that no one else can use
Creatives who understand you and make assets that absolutely sing with your brand essence
Your Brand DNA is:
An internal driver behind consumer-facing messages and your brand assets. Your North Star.
A guiding filter to assess - is this 'me'?
Aspirational - something you and anyone who works you with can rally around!
The Brand DNA Workshop will dive deep into your:
Mission - the reason you go to work every day
Values - the set of principles that you uphold above all else
Beliefs - dictate who you are, what you do, and how you do it
Product Benefits - the value you bring to the consumer
During the 4 hour Brand DNA workshop, I will:
Define what Mission, Values, Beliefs, and Product Benefits are and review other Brands' DNA
Facilitate multiple brainstorm exercises to generate ideas
Listen deeply and pick out the elements of your story that are unique you
Using my outsider perspective, ask the five questions to get to the heart of your brand
Find the words to bring your story to life
The result is 100 words that speak the power of your brand. See for yourself:
You'll notice that Tiny Hero's Brand DNA is completely different from any other quinoa brand. Their values become a check for business decisions going forward, from the look and feel of creative to ingredient sourcing decisions. Tiny Hero's Beliefs communicate why they're uniquely positioned to achieve its Mission and identifies an enemy to fight against (Big Food) to bring depth to your brand.
BRANDS LOVE US
"Christie's an expert facilitator that helped me capture my brand essence in a few powerful sentences. Her brainstorming techniques really helped my team evolve our Brand DNA to be more meaningful and differentiated. I'm really clear on my brand equity now and have been confidently sharing it with buyers and investors!"
- Jake Huber, Founder and CEO, Filled
LET'S GET STARTED! 👇🏼
- A one pager of your Brand DNA
- Expert guidance from a former food founder and Big Food brand marketer that has worked with 12+ emerging CPG brands
- 4 hours of uninterrupted time for the Brand DNA Workshop
PLUS, GET A FREE BRAND VOICE WORKSHEET!
With your purchase, you'll receive a free worksheet to help you pick the words that describe your brand's voice and the words that categorically do not describe your brand. With these brand voice adjectives, copywriters will be able to nail your tone of voice.