This is a comprehensive guide for building a Marketing Strategy for food and beverage Consumer Packaged Goods (CPG) companies. I’ll take you through a step-by-step framework to walk you through how to build an effective (achieve your goals) and efficient (with the least amount of time & money) Marketing Strategy for your business.
2020 dramatically changed the retail landscape – especially for food and beverage brands. As we all looked to practice social distancing and sheltering at home, consumers’ shopping behaviors changed suddenly, …
Table of Contents How to move product off shelves and into people’s carts Higher absolute cost (but reasonable per unit moved) tactics “All you, baby” tactics Retailer-dependent tactics Don’t forget …
Insights and consumer research on how small CPG brands think about ingredient sourcing.
Walk-through how to think about your sales and marketing support for in-store distribution of food and beverage brands.
Succinct analysis of ecommerce for food and beverage CPGs.
1) Online Sales Landscape: who the key ecommerce players are and the underlying 2019/2020 drivers of growth
2) Creating your Ecommerce Strategy: deep dive of how Amazon, Walmart, and Direct to Consumer work and the tradeoffs of each channel
3) Optimizing your online sales: key metrics to track, questions to ask, and strategies to try for each channel
A thorough analysis of the two fundraising paths for food and beverage CPG brands and how your funding source changes how you run your business.