A Blog for Food & Beverage Brands

Building Your CPG Brand’s Go-To-Market Plan

2020 dramatically changed the retail landscape – especially for food and beverage brands. As we all looked to practice social distancing and sheltering at home, consumers’ shopping behaviors changed suddenly, …

ecommerce amazon walmart dtc comparison

Getting Started with Ecommerce for Food & Beverage Brands

Succinct analysis of ecommerce for food and beverage CPGs.
1) Online Sales Landscape: who the key ecommerce players are and the underlying 2019/2020 drivers of growth
2) Creating your Ecommerce Strategy: deep dive of how Amazon, Walmart, and Direct to Consumer work and the tradeoffs of each channel
3) Optimizing your online sales: key metrics to track, questions to ask, and strategies to try for each channel