Petit Pot, a traditional French pudding brand, expanded distribution from natural retailers to mainstream retailers. They needed to understand how to talk about their delicious products to this new group of consumers: what product name and product claims should be on their packaging? Nourishing Food Marketing developed, wrote, programmed, fielded, and analyzed a consumer survey to answer these questions. Petit Pot used these consumer learnings to change their packaging and increase trial of their product on-shelf. Their packaging now clearly highlighted their most consumer relevant product claims, product name, and product description.