Our way of working is strongly shaped by Christie’s experiences starting her own food brand. She truly understands what it means to be a self-starter and build a brand from scratch in a fast-moving, resource-constrained environment. Just because you’re a small brand doesn’t mean that you should fly blind. We bring the processes and frameworks from big CPGs and scrappily (and selectively) implement them in entrepreneurial environments. We take foundational CPG thinking from Christie’s classical brand marketing training at Clorox, working on Americana food brands like Hidden Valley Ranch and KC Masterpiece BBQ Sauce, to emerging brands.