Brand Marketing Diagnostic

Get Brand Marketing tips on what to invest in and where NOT to invest your budget to help your brand BREAKTHROUGH in-market. My coaching session and Brand Equity Framework helps food and beverage founders build on-strategy work to support marketing efforts.

This is a 90-minute Brand Coaching Session to unpack your marketing opportunities, objectives, and road blocks for launching your business in the appropriate channels.

I review over 90+ data points and ask you very specific questions about your brand story, your audience, and your route to market during the Brand Coaching Session! My goal is to help you get a big lift from your marketing spend and NOT waste money on things that don't lead to ROI. You get a step-by-step game plan from me, no matter where you're at today.

The Brand Marketing Diagnostic draws from my work with 100+ food and beverage brands.

This Brand Marketing Framework helps brands launch with an integrated online and offline marketing approach (unlike our competitors! 🚀) to best support your marketing investment.

The 4 marketing opportunities I uncover with you are your:

Progressive opportunity to strengthen your brand value and translate your brand to your end customer
Aspirational breakthrough opportunity that's meaningful to your target and delivers on category KPIS
Key opportunity to deliver a message to where customers are shopping, reading, and consuming content
Ability to deliver a large emotional connection across all marketing touchpoints that's unique and different than competitors

Our 4-Part Framework Will Help You Gain Clarity:

Section 1: Hello, I walk you through

Your brand story, with market research for your target consumer and the emotional drivers that influence what brands they reach for (this goes way beyond your traditional Brand pyramid and shows you what makes consumers tick right now in your category!)

Section 2: Present Your Brand Gaps

What are you not doing well to reach your target consumer? I show you very clearly where you need to work on your brand story and message to make sure your brand can connect with shoppers. I show you where you are strong and where you need more work on your brand strategy and positioning messaging (we call this Mapping Your Brand Value!)

Section 3: Assess Your Route to Market

What are the pros and cons of starting online? Where do your consumers shop online and offline today? How do you win with web content vs. in-store content? I show you exactly where you need to focus for a winning go-to-market plan and where you need to close gaps with your overall approach (think brand site, ecommerce, content, and IRL - for a well-oiled machine!)

Section 4: A Game Plan

I show you a prioritized Marketing Diagnostic with what you need to do in the next 90 days to launch strongly with the right messaging and at a minimum viable spend. You get my expert step-by-step advice on key deliverables and timing to launch into market with confidence! No more roulette with Marketing ROI!

BRANDS LOVE US

"If you are incredibly lucky (like we are), you get to work with Christie on a Brand Marketing Diagnostic. She can help you organize your approach, make sure you're asking the right questions about your audience and create a truly strategic foundation for your brand. It will also save you time and money!"

LET'S GET STARTED!

What I Do

90 Minute Coaching For [Drink] to help you launch strongly in-market
I make Brand Strategy easier for Natural and Organic food & beverage brands who need coaching on your go-to-market approach
I unpack exactly what to spend your money on that will deliver the biggest ROI
I help you avoid pitfalls and rookie mistakes that will stall your brand launch
Get step-by-step guidance on the exact action steps to take for a successful Marketing Diagnostic

Next Steps / Here's what's next

You'll receive an email to welcome you with our Brand Equity Framework! Check your inbox in the next few minutes - we are quick! You fill out your info and send back ASAP
I'll receive your Brand Equity Framework document, review your answers, and send back a link to schedule your Brand Diagnostic
In 90 minutes on a Zoom meeting Call (yup, we work remotely with folks all around North America), I will give a live presentation and walk you through the Brand Diagnostic that details the best tactical action steps for your Brand to launch

👉🏼 I present my brands with EXACTLY what they are (or just as important) are NOT going to do on a Brand Diagnostic. You walk out clear!

🙋‍♀️ I've spent my beauty and food brands' money (we're talking Estée Lauder-sized budget!) - come in quick to spend your brand's money way smarter with my assistance! I help you prioritize investment in brand building from DAY ONE. I make launching your Natural & Organic food and beverage brand 100% easier!

That's how it works.

Here's what's next:

If you have a completed logo and are ready to launch your Natural or Organic food brand, and you want to know a big lift from your marketing spend and invest very wisely on that spend! then the Brand Marketing Diagnostic is for you.

How much does it cost:

$495 one-time fee (the same cost as a few rounds of beer..seriously!)

Here's what I ask:

Please have a working concept ready (at least), with an initial logo and brand guidelines (we will hit the ground running together!)
You're going to show up with your brand information ready to have a 90 minute Brand Diagnostic. I want to save you the rookie mistakes I see brands making everyday! We will get results on that call!